Appearance is about how you show up for others visually. Though appearance is twenty percent of the personal branding package, but is very important since it provides uniqueness to an individual, stands him out in the crowd. People pay you first for your uniqueness than your product or service. It helps you to form powerful first impression about a person. We require appearance to: -

• To boost self - confidence and self-esteem.
• To enhance personality.
• Top draw mass attention.
• To build lasting relationship.
• To make positive impact.
• To draw attention.

Behaviour can be defined as response of an individual or group to an action, environment, person or stimulus. It is the way in which one acts or conducts oneself in different situations, especially towards others. In addition to hard work and focussed approach, creating a positive atmosphere for others to work and grow will pay more dividends than employing a manager with inconsistent behaviour. Stable and good behaviour is an important part of personal branding and contributes substantially towards success. We require behaviour to: -

• To make society better.
• To treat everyone, the way they like.
• To lessen the stress.
• To be successful in life.
• To create pleasant environment.
• To establish good reputation.
• To create harmony and co assistance.

Communication is the process of transference of thoughts, facts etc. in such a manner that the mental picture perceived by the receiver is the same as that envisioned by the sender. It sounds simple, all too often, what we try to communicate gets lost in transition despite our best intention. A good communicator makes powerful impact and impression on others and influences the decision making in his favour We require communication to: -

• To make sound decisions and problem solving.
• To increase productivity.
• To command respect.
• To create clarity and streamlined work flow.
• To enhance professional image.
• To establish sound business relationship.
• To make powerful impression.
• To convince and influence.

A digital footprint is the word used to describe the trail, traces or footprints that people have online. In today’s world, social media plays big role in building your footprint because it allows people to get to know you as a person and interact with you and build your reputation. Social media channels like LinkedIn, Face-Book, Twitter, Google+ and Blogging are the popular ones to increase your reputation and footprint online. We require Digital footprint to: -

• To keep your presence in social media.
• Creating a positive impression about you.
• To keep you updated.
• To build relationship.
• To increase efficiency and decision making.
• To create personal brand.
• To share the resources.